Finally, the company aims to provide an SDK and API that connects to social networks like Weibo and QQ to add stickers. It will also create an extension on browsers, so that users will be able to drag stickers from the desktop into their email. The next goal for the company is to make stickers searchable on the mobile keyboard, just like how Facebook lets this messenger’s users add GIFs when chatting.
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If a user searches ‘movie’, the latest movie sticker from that partnered company will be on top of the search results,” Mr. “For example, if a user search ‘underwear’ on 51GIF, the partnered brand’s sticker will come up first. With precise hashtags, users can find the exact sticker they want with words like “win” or “satisfied.”ĥ1GIF’s search engine can also do a reverse sticker search so that users will be able to find out where a movie GIF clip comes from, including the name of the actor and the title of the movie. The company also provides a toolset that enables users to make a sticker that is compatible with mobile applications and PCs.ĥ1GIF plans to monetize much like other search engines: displaying sponsored stickers first. For example, when you search ‘bear’ on sticker search engine, there can be a lot of images of bear, from angry ones to the happy ones. The company came up with a solution: hashtags. Since neither Google nor Baidu provide cache for GIF in their image search, finding the right one to use as a sticker can be quite difficult. Our stickers includes Chinese and English versions, but we mainly focus on Chinese stickers,” Mr. The company reportedly has 4 million stickers on its search engine other competitors in China like Beijing-based Kuaishou and Shanghai-based SOOGIF only have about has about 100,000. It recently has reported a valuation of 600 million USD.ĥ1GIF is a GIF platform that provides both a search engine and a creating tool.
New York-based Giphy, a platform for searching and sharing GIFs, has 100 million users with 1 billion GIFs in the search engine. “Unlike South Korea, where Kakao and LINE’s emoticons are a lucrative business, in China, users moved directly to stickers, skipping emoticons,” Mingu Kang, CEO of 51GIF says. In Chinese, 51GIF sounds like “我要GIF” or “I want GIF.” Shanghai-based startup, 51GIF sees this and believes that is a huge opportunity for a sticker platform to take off. It is now common to see doutu (斗图, sticker wars) on WeChat, where friends post stickers in a seemingly endless stream. In China, there are over 570 million people using social media services like Weibo and QQ WeChat alone has over 800 million monthly active users where stickers became mainstream in 2015.